Here You Find Features & Articles Written By Our Own Céleste

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100 Most Valuable Brands of 2023

In this article the top 100 trademarks from 2023 are revealed. To me this has been an eye opening exploration. Remember that there’s a very good reason why brands like these take time to have someone do their trademark applications for them

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Got any unanswered trademark questions? Take a look below.

In this article Céleste endeavours to answer a few trademark related questions.
The image has her beliefstatement on it: I believe that far too many legacy builders leave their content unprotected for far too long, leaving them at risk of copycats, infringement and reputation damage and it doesn't have to be this way!

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Frequently Asked Questions

Here are the answers to some frequently asked questions. I posted it on a social media platform and decided to share it here too so if you have any trademark related questions for me, Céleste The Empress Of Trade Marks, they are answered.

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There’s Big Money In TRADEMARKS

Bold statement. I know. It’s true though.

In recent times we’ve seen a footballers wife submit a registration for Wagatha Cristie as a trade mark, why? To monetise it. She didn’t come up with the term in question, somebody else did. She didn’t have to be the author of it, to be able to register it as a trade mark.

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The Metabirkin case has been to court

This is a historical judgement because it touches upon the trade mark protection in relation to NFTs.

There was no protection for the artist, Mason Rothschilld, despite the First Amendment which normally grants free speech.

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Top 100 Most Valuable TradeMarks 2022

Whew, that was a lot of trademarks! And these are just a small sample of the thousands and thousands of trademarks out there. If you're a business owner or empire builder looking to protect your brand, it's important to work with a

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I Want To Sell It…!

Say you were the one who invented a cure for something massively important. This cure would potentially turn the health of our planet up to a far better standard than ever before. Would you really want to sell that?

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Hermès Paris

This is an article about the French luggage company. I write from the trademark perspective!

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My Why

…She wasn't a sales person, she was a highly CREATIVE (not shouting) person, and so she and her husband found someone to sell it on their behalf….

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China and Intellectual Property

…I do so because there is a Chinese car manufacturer, ORA, that has revealed a »new« car that is in actual fact a carbon copy, more or less….

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The Danish version of The Dragons den is The Lions Den

This article is related to the Danish version of the Dragon’s Den and in Danish is the Lion’s Den.

The Danish version of The Lions Dragons Den is The Lions Den, has recently seen the use of the former King Frederik IX’s name and likening. The person in question claimed to have been given full permission….

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