You may want to read this book if you are either a person who creates programs, creates music, lyrics or even paint pictures.
This book will help you understand that you can be confident in the knowledge that you do own intellectual property rights, either as a creative person or someone with business assets in various ways, and what to do in case someone steals it.
It also helps you understand how you can control your intellectual property.
Not to mention the fact that you will lean that there can be financial advantages to owning intellectual property! How does it get any better than that?
Here is a juicy snippet from the book:
What is intellectual property?Intellectual Property is something unique that you physically create. It can also be referred to as a brain child — a lot of people think that an idea can be protected or that a brand or business name can be patented! However, an idea alone is not intellectual property and therefore, as such, is not protectable.When you have read the book you then have a clear idea of what kind of Intellectual Property Rights you have either in your business or as a professional person.
Foreword by Morten Rosenmeier
Intellectual property rights play an enormously important part in modern society. Back in the old days, it may have been possible to run a successful business without knowing anything about intellectual property rights. Now, however, one has to have a basic understanding of them in order to be successful.
This is especially relevant if you are starting up your own business. You will need an internet domain name. Often it will also be a good idea to register your business name as a trade mark.
In a number of situations, you can also gain a competitive advantage by focusing on whether the goods that you are going to produce and sell can, in themselves, be protected by an intellectual property right.
And finally, it is very important to make sure that your upcoming business does not infringe upon the intellectual property rights of others. Otherwise, things can go wrong very quickly.
This book is written by my friend, Céleste Reumert Refn. It is aimed at non-lawyers and provides a general, popular introduction to a number of intellectual property law provisions. I think it is well written.
Indeed, in some respects it is even entertaining. For even though intellectual property rights are important, they don’t have to be boring.
I have enjoyed the book very much and I am sure that you will find it very interesting. I recommend it warmly. And I warmly congratulate you, Céleste, on finishing the book.
Professor of Copyright Law,
University of Copenhagen
The Ultimate Guide
Control Your Own Copyright, Trade mark & More….
A Must Have Book For The Savvy Business Owner