Writing a book, what this journey has taught me?
When Is Your Name No Longer “Yours”?
If you have ever considered writing a blog or a book, you might want to take note of this article of mine, because I am sharing what I learned from writing both more than 50 blogposts and a book. This might be of benefit to you if you have a book or a few blogposts lurking inside.
Is your brand EQUITY at risk?
If you have ever considered using your personal name as your business’s name, also known as a trade mark, you’ll want to take note of this article.
What kind of thing is a trademark really?
Often times when people start a business they tend to focus on their various business objectives and goals: the services, products, relationships, as well as the administrative and other internal business structures required to make their business efficient. Then after a while, the business name becomes connected with a certain type of product or service.
Excerpt: Trade- & Service Marks / and or Brands
(A trademark is more or less the same as a brand)
Trademarks are amongst the most valuable assets a company can be in possession of, and yet no-one is capable of determining how much a trademark really is worth or why.
Are there any financial advantages to possessing Intellectual Property Rights?
The point of a Trade- or Service mark (SM) is to allow your business to be distinguished, from that of other peoples businesses, by the consumers. You may well ask if anything can be converted into a Trademark. The short answer is no.
Finally - the story and evolution of MY brand!
Back in 2015, a study was conducted within the EU that demonstrated that those companies that protect their intellectual property rights *, generally have 29% higher revenue per employee, they have about six times as many employees, as well as those the fact that those companies pay 20% higher wages than companies that do not own intellectual property rights!
Finally I am the proud owner of a registered TRADE MARK!
Oh, I have waited for this moment for 12 months or close to it. First up was the name of my business: GRAND IPR, this was way longer ago though and I was helped by Chris Morrall when it came to deciding the name.
The reasons why GRAND IPR was chosen are: