Finally - the story and evolution of MY brand!
Finally I am the proud owner of a registered TRADEMARK!
Oh, I have waited for this moment for 12 months or close to it. First up was the name of my business: GRAND IPR, this was way longer ago though and I was helped by Chris Morrall when it came to deciding the name.
The reasons why GRAND IPR was chosen are:
GRAND came from the Cinema owned by my late uncle in the center of Copenhagen, called GRAND TEATRET.
Grand means big in English & French
Grand means thousand in English slang
Yet there are many other synonyms for it: ambitious, awe-inspiring, dignified, glorious, grandiose, imposing, large, luxurious, magnificent, marvellous, monumental, noble, opulent, palatial, splendid, stately, sumptuous - just to pick a few.....
Other reasons why GRAND was such a brilliant name was that in choosing that as part of the name I send numerous greetings to my late uncle every single day.
Apart from that the area of law⚖ that I specialise in are the intellectual property rights and that means that the name makes even more sense, because films consist of a lot of intellectual property rights! And that is the reason for IPR. IPR stands for Intellectual Property Rights!
Then at a later stage I did my utmost to have a brand or logo created. So I spoke to a few people and then this guy Torben sat with me and said to me, how or what would you like for it to be written/look like? I then scribbled something that resembled the name as you see it below:
He then told me: you have a beautiful handwriting, you should use that! I protested for all I was worth. Not agreeing one bit. For a few minutes at least! I think I asked him if he was nuts, or something similar..... Then he build his case and argued that what I protect is unique and my handwriting is unique! I sat back baffled. Really. My handwriting is beautiful? Oh my.
At a much later stage I came across the graphic designer who helped me vectorise my handwriting. Martin Rahr. I love the way he made it look. More sophisticated.
After he had done that I asked him to help me create the final logo or brand:
And YES I love it! It signals precisely what I want it to signal. Security, Fighting, Protection, Intensity, Fervour, Eagerness - again just to pick a few.
What is even better is that the same graphic designer, Martin Rahr, also created this for me:
This means that I get to have a unique registration symbol to use next to my TRADEMARK. What's not to like?
I love to look at my REGISTERED TRADEMARK, it makes me proud.
There you have it. The story and the evolution of my BRAND or TRADEMARK!
Feel free to comment below. And THANK you from the bottom of my heart for having read all this. Namasté